Absolute creativity with Enrico Cecchi and Walter Pirinoli !

Walter Pirinoli, CEO and designer of Visioptis will be presenting 23 new frames on his stand at Silmo. 

Like the EC757, with its both modern and classical design, each new model reflects his concern for detail and perfection and his masterly use of high-technology materials.

With its stainless steel sheet front enhancing the large, wide lenses and its acetate arms, laser-tattooed to make them slimmer, the EC757 model is for the conquering, assertive spirit of the Enrico Cecchi man.

And because glasses are often worn day by day, the model is a concentration of technology used to serve the well-being of Homo sapiens.

The arms are fitted with the AMFlex telescopic hinge to make it easier to open them extra-wide and take over half the pressure off the ears, giving the wearer an immediate feeling of comfort.

There are also the brand’s famous arms’ end tips, with balancing weights that work like scales to mechanically lighten the weight of the front and thus reduce pressure on the nose.

Finally the ovoid, swivelling, double-density nose-pads have been used for their ability to offer a broad contact area, leaving no marks and providing maximum comfort.

The Enrico Cecchi 757 frame has a price positioning of 146 Euros (PMP), which makes it one the frames that offers the best value for money on the market.

Comfort, technology and attractive appearance are the watchwords of the Enrico Cecchi 2008 collection, which contains nearly 50 references in three colours and is distributed to opticians by Visioptis.

Walter Pirinoli, Visioptis President Managing Director and designer, shall unveil the Banana Moon Optique first collection at Silmo 2007.

Besides numerous demands from opticians and the success of the solaire collection, the launch of the Banana Moon Optique collection is a matter for deep thought as regards what’s on optical offer for the adolescents and young women of today.

It is acknowledged that there are no or few exclusively ladies’ collections on the market matching all essentials in harmony with this sector of society.

Banana Moon morpho aestheticism

Because a « fashion » look tendency has become essential in the last few years, the Banana Moon frames primarily adhere to the strong aesthetic values which have made the brand so successful:

Fluid, soft and delicate lines which perfectly embrace the facial curves of adolescent and young women.

Original and harmonious colours born of Banana Moon bathing costumes or lingerie.

Single, double, engraved or tattooed arms with the famous Banana Moon flower, laser cut and filled with tone on tone epoxy.

And finally refined materials such as stainless steel and acetate assist a single or combined use.

This first Banana Moon collection also responds to the technical and morphological needs of its clients by offering small and average sized items going from 46 to 52 mm.

In order to meet all expectations, Banana Moon glasses each come in four shades and display an attractive public market price of an advised 120 Euros, to fit in with the set prices of mutual insurance companies.

This market position choice, which sacrifices nothing to quality and finishing, allows young women to change frames more regularly, and even indeed allows them to coordinate several pairs of glasses with their outfits.

                                               
The Banana Moon optical collection enriches the French Riviera company’s portfolio, which already includes three optic brands with Enrico Cecchi, Everest and Vilebrequin, which visitors at SILMO can discover on the Visioptis stand

Silmo

Hall 1 Stand 12